BU Study: Students choose college for academics

The New York Times - January 24, 2012

This January 24, 2012 article in the New York Times column "The Choice" reports on a study by Boston University that found that when deciding on a college, students were most concerned about the university's academic rigor.

The study, reported earlier in The Globe, has led the admissions office to focus its marketing message on academics rather than focusing on living conditions or athletic facilities.

The study, reports the article, undermines the assumption that high school seniors often choose their colleges based less on academic offerings than softer factors like campus amenities or men-to-women ratios.